Publicis Africa wins African Network Award at African Cristal Awards
Publicis Africa Group upped the ante at the African Cristal Awards
Publicis Africa Group was scooped African Network of the Year and walked away with 16 medals (including 1 gold) and had 50 pieces shortlisted. This is a huge improvement from the six medals the previous year. The Holding Company of the Year was awarded to Publicis Groupe.
By having the the Oryx Energies campaign shortlisted and winning a bronze award in the West Africa Category with the Ivorio campaign, the AG Partners Africa Group is proud to be part of such a success .
"This is a wonderful result for Publicis Africa Group and speaks to the depth of talent that we have gathered across the 35 countries in which the network operates," says Kevin Tromp, CEO of Publicis Africa Group. "The combination of smart strategy and great creative ideas executed beautifully, has achieved positive results for our clients businesses, which is the most important thing, but it is also extremely satisfying to have the Publicis Africa Group recognised in an international competition of this nature."
Agencies that took home medals were not only from South Africa but also Ivory Coast, Nigeria, Mauritius and Reunion.
Tromp said this was proof of the importance the network is placing on Africa and the opportunities they intend to take full advantage of.
"I am enormously proud of the team, and believe that this is just the beginning of the growth curve for the group," says Tromp.
About Publicis Africa Group
Publicis Africa Group is the fastest
growing network of communication agencies in Africa. It is a part of the
Publicis Groupe, one of the world's largest communications holding
companies, and consists of companies that specialize in all aspects of
the modern communication mix. Publicis Africa Group encompasses Saatchi
& Saatchi, Publicis Worldwide, Leo Burnett, Arc, Starcom MediaVest,
Zenith Optimedia and DigitasLBi, and serves a wide range of
multi-national and local client companies across the continent. The
Group has 51 partner agencies in Africa, with equity stakes in 20 of the
agencies outside of South Africa, and majority ownership in a further
11 agencies in South Africa. Launched in 2011, Publicis Africa Group
brings together a group of agencies that have great experience working
on the continent as well as world-class expertise in their individual
fields of operation. The Group is developing into the most client-valued
network in Africa. Valued for unparalleled understanding of the African
economic and commercial landscape, insights into the behavior of local
consumers, and the ability to deliver business building, global-quality
integrated communication solutions.
About Publicis Groupe
Publicis Groupe is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe accompanies clients through their business transformation, offering a full range of services and expertise across digital, technology, consulting, creative, corporate communications and public affairs, media strategy, planning and buying, healthcare communications and brand asset production. Present in 108 countries, the Groupe employs more than 75,000 professionals.
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